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Zero to One

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Ted Talk: How Great Leaders Inspire Actions

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.

Traction: How Any Startup Can Achieve Explosive Customer Growth

This book will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:

·Find and use offline ads and other channels your competitors probably aren’t using

·Get targeted media coverage that will help you reach more customers

·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates

·Improve your search engine rankings and advertising through online tools and research